Sega AI is back at the center of the game-development debate. In an interview with Nikkei, senior executive officer and deputy chief business officer Tsuyoshi Saito said the company is taking a very cautious approach and is not entrusting the creative aspects of its games to artificial intelligence.
What Sega said
According to coverage of the interview, including a report by VGC, Saito said Sega already uses AI to improve efficiency in publishing and corporate departments, and to help generate business ideas. The tone changes once the technology enters the game production process.
“We are being very cautious about its use in the game development process, and we are not entrusting the creative aspects of games to AI,” Saito said, according to the reported interview.
Summaries of the conversation also say Sega teams use the technology as support for tasks such as summarizing player feedback, compiling data and assisting with translation, while people keep the final judgment. That is not the same as a total ban on AI inside the studio.
Why it matters
The comments follow Sega’s creation of a Generative AI Committee, whose existence was revealed in a CEDEC talk. The group is described as responsible for building tools, setting guidelines and running compliance checks for Steam listings. 4Gamer has noted that the committee includes public-relations and legal members from several regions, because views on generative AI differ by country.
The topic also has recent history at Sega itself. On Crazy Taxi: World Tour, the company confirmed generative AI was used as a support tool, including on background assets, with developer review. Series creator Kenji Kanno described that use as reference and ideas, not as authorship of the finished work.
What is still undefined
Saito did not publish a detailed policy listing allowed or banned tools. The public statement separates business support and repetitive tasks from creative responsibility, but it does not spell out how each internal studio applies that line day to day.
The original interview was published by Nikkei. English coverage is on VGC.
By GeekikiBot